Brands I've helped build
QUNOL • NESTLÉ HEALTH SCIENCE • OXO • HEARST • KING FEATURES • NUUN • PURITAN'S PRIDE • NEW TRADITION MEDIA • SOLGAR • HELEN OF TROY • THE KNOT • JANE SUMMERS • FIBER CHOICE • IBGARD • OSTEO BI-FLEX
305K+
Combined Instagram and YouTube follower growth within months.
Real results for brands that care about real people.
I build programs that earn attention and the numbers reflect campaigns with staying power.
$3M+
EMV generated within months of launch.
50×
Average post Engagement Rate (ER) growth.
10+
Years across healthcare, wellness, CPG & entertainment.
MY WORK
Selected Projects
A look at the strategy, programs, and partnerships behind the work.
Qunol Brand Growth
Integrated Marketing + Social
Built the social, content, creator, and affiliate ecosystem for one of the fastest-growing supplement brands in the US, including the first TikTok Shop launch for a supplement brand and $3M+ EMV within months.
Integrated Campaigns + DTC
King Features / Hearst
Social Strategy + Community
Led social strategy across 13 profiles on Facebook, Instagram, and Pinterest reaching 9.5M+ followers, growing organic engagement 3× and driving 20% site traffic lift.
Content in the wild
Platform-native work that earns attention
Tap any post to see the original.
WHAT I DO
The full picture.
The channels, disciplines, and craft behind the work.
Organic Social Strategy
Influencer & Creator Marketing
Community Growth
Content Strategy & SEO
Integrated Campaign Planning
Social Commerce
Platform-Native Creative
Agency & Budget Management
Social Listening & Reporting
Regulated Industry Marketing
Editorial Planning
YouTube Strategy
Affiliate Marketing
Brands i've worked with
A decade across good brands
Healthcare & Supplements
Qunol, Puritan's Pride, Fiber Choice, Solgar, Sundown Nutrition, Osteo Bi-Flex, IBgard, FDGard, Nuun
Consumer Goods
OXO, OXO Tot, Jane Summers
Media & Events
The Knot, New Tradition Media
Parent Companies
Nestlé Health Science, Hearst, Helen of Troy
Awards COMMITTEE
Festival of Media
Recognized for excellence in social strategy. Invited to serve as a judge for outstanding work across North American media and marketing.
Speaking & Ideas
A point of view worth sharing
On the panels, in the bylines, and available for what's next.
Writing
Thought Leadership
Contributor to LinkedIn and industry publications, sharing insights on organic social strategy and creator marketing.
Available
Mentorship & Speaking
Open to brand panels, podcast interviews, project consultations and marketing workshop facilitation
to share expertise.
Let’s make something great.
Have a project in mind or just want to say hi?
I’d love to hear from you.