Meet Jackie

Scroll to learn more

about my work

+ personal interests

About

Jackie Saumell in front of Google Offices

Fast Facts

I geek out over tech & seeing consumers smile.

My now signature “Poof” curls and positive attitude are just the beginning.

Fueled by espresso, data, and a consumer-first mindset, I've turned my passion for digital marketing into a nearly 10-year career that drives results.

Challenges energize me. My next one: streamlining processes with AI-led tools.

Let's Chat

Resume

Career Highlights

Download Full Resume

June 2021 - present

Brought the pieces together for 4 emerging lifestyle supplement brands and launched 7 multi-platform campaigns + 1 re-brand within 6 months. One campaign resulted in highest-performing DTC sales day.

Managed 7+ national & international VMHS brands' organic social presence while piloting 3 brand-first always-on influencer programs that exceeded engagement/awareness benchmarks by up to 5X within 6-months

Nestle
Health Science Division (Nope, Not Chocolate)
Ask Me: How did you make supplements fun?

Helen of Troy
OXO
Ask Me: What's your favorite kitchen tool?

Nov. 2018 - May 2020

Brought out the big pots & 1.2k other SKUs in kitchenware.

Led paid and organic social strategy (1.3MM+ followers across 3 platforms), managed vendor & influencer relationships while collaborating with International and Retail Sales teams.

Strategized content and flows for 145k+ email subscribers, which improved open rate by 2X and up to 10x sales/email.

Hearst
King Features
Ask Me: What's it like being Popeye 's voice on social?

Oct. 2020 - June 2021

Dove head-first into the world of Comics.

Managed organic social community of 9.5MM+ and drove 30%+ of site traffic with organic content. Also led strategy for DTC Shopify site and CRM.

July 2020 - June 2021

Lent my skills to a local luxury consignment boutique's chain,

Increased email open rate by 4X, site traffic by 2X, organic Instagram engagements by 50x and decreased Facebook CPC by 37%

Leveraged deal-seeking passion to write 85+ SEO-friendly deals & shopping articles (with affiliate links) for Subscription Box review site.

Consulting
Ask Me: What's your trick to finding the best deals?

Aug. 2012 - Jan. 2019

Passion Project turned blog taught consumers how to shop designer for less while growing up to 400% annually. Collaborated with the likes of Warby Parker, Tobi.com & more brands.

Stylistic Reaction
Ask Me: Where did I find Prada for 90% off?

New Tradition Media

Ask Me: How did you build out a CRM and contract tracking system in Gmail?

Aug, 2016 - Sept. 2018

Put on all the hats for out-of-home agency startup

Served as operations and social media manager while working directly with clients like Disney, Netflix, Prada and NASDAQ for contracted ads scheduling.

National inventory in Times Square, Miami, San Francisco and more.